Snikkr, Inc. ("Snikkr") values the privacy of our customers (collectively or individually, "Users") who use the mobile applications, www.snikkr.com (and www.snikkr.net) Web site, and other web sites, online services, or content (e.g., widgets, feeds, and applications) owned or operated by Snikkr (collectively, the "Snikkr Services").

This Privacy Notice governs the Snikkr Services, and details important information about the use and disclosure of User information collected through the Snikkr Services. Snikkr provides this Privacy Notice to help you make an informed decision about whether to use the Snikkr Services.

Your use of the Snikkr Services and any personal information you provide on the Snikkr Services remains subject to the terms of this Privacy Notice.

Unlimited Data and messaging plans are recommended for the Snikkr Services. For some services, Snikkr requires the use of SMS text messages. Standard data and messaging charges and taxes from your carrier apply.

Snikkr collects, maintains, uses, and displays your personal data and the geographic location of your mobile device (we call this location fix of your device "location information") to provide the Snikkr Services.

By using the Snikkr Services, you have consented to: (1) the use of your device's location to provide Snikkr's services including relevant advertisements, and the display of that location information to your trusted Snikkr friends and within your geo-tagged messages and content; (2) receive text messages and emails; and (3) pay carrier data, messaging, and other fees resulting from Snikkr usage.

The Snikkr Services default privacy settings are set for the way that most Users use the services: we save your password for the mobile applications, your mobile device's geo-location is updated automatically, and that location information may be displayed to your trusted Snikkr friends even when Snikkr is not open and running on your device.

Please note that any personal information you voluntarily disclose online becomes publicly available and can be read, collected, and used by others and could be used to send you unsolicited messages. Snikkr is not responsible for the information that you choose to disclose publicly on or through the Snikkr Services.

"REGISTRATION INFORMATION": You provide certain personally-identifiable information (such as mobile phone number, wireless carrier / operator, your name, email address, phone number, date of birth, password, etc.) when subscribing to the Snikkr Services.

"PROFILE INFORMATION": When using the Snikkr Services you provide certain other personal information and content - such as event times and locations, interests and hobbies, age, gender, sexual orientation, relationship status, and favorite places for breakfast, drinks, dancing, outdoor activities, etc. - that may be publicly displayed to other Users and on third-party sites and services (for example, when using the Snikkr Services to publish updates to Twitter, Facebook, etc.) in accordance with your privacy settings.

"LOCATION INFORMATION": To provide the Snikkr Services, we derive location information from your wireless carrier, certain third-party service providers, or directly from the mobile device that you used to register. This location tracking of your mobile device may occur even when the Snikkr mobile applications are not actively open and running in the foreground, but your location is displayed and shared with others only in accordance with your privacy settings.

"COOKIES, PERSISTENT FILE INFORMATION": When you use the Snikkr Services, we may send one or more cookies (small text files containing a string of alphanumeric characters) to your computer. Snikkr may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your web browser and may be used by us during your subsequent visits to the Snikkr Web site. Persistent cookies set by the Snikkr Web site can be removed. Please review your web browser "Help" file to learn the proper way to modify your cookie settings.

"LOG FILE INFORMATION": When you use the Snikkr Services, our servers automatically record certain information about your usage. These server logs may include information such as a mobile device identification number and device identifier, web requests, Internet Protocol ("IP") address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, search terms, ratings, landing pages, pages viewed and the order of those pages, features used in the Snikkr mobile applications, the number of messages and friend requests related to your profile, the amount of time spent on particular screens, the dates and times of your requests, and one or more cookies that may uniquely identify your browser.

"INVITE-A-FRIEND INFORMATION": If you choose to use our invite-a-friend feature, then Snikkr will ask you for your friend's mobile phone number or email address. If you provide a friend's mobile phone number, then Snikkr will automatically send to that friend a one-time text message inviting your friend to join the Snikkr Service and to add you as their friend. If your friend's phone number is on a wireless provider or mobile device that is not supported, then your friend will not receive this text message until their wireless provider or mobile device supports the Snikkr Services. If you provide a friend's email address, then Snikkr will automatically send that friend a one-time email inviting your friend to register on the Snikkr website. Your friend may contact Snikkr at privacy@snikkr.com to request that Snikkr remove this information from our systems, or simply reply with STOP to any Snikkr friend-invitation text message to opt-out of receiving future invitations via text message.

Snikkr uses your personally identifiable, registration, profile, and location information to operate, maintain, and provide to you and other Users all of the features and functionality of the Snikkr Services.

To provide the basic functionality of the Snikkr Services - such as displaying your live location to Snikkr friends on the map or alerting your friends when you are nearby - Snikkr maintains for its use each User's most recent location fix, and may retain a User's location history for longer, in order to support Snikkr Services, such as TrackingParties, TrackMes and Activities. If Users choose to "geo-tag" certain content or data with location information, then Snikkr maintains these geo-tags for so long as the applicable content remains on Snikkr's systems.

Snikkr uses your personally identifiable, location, and certain non-personally-identifiable information (such as anonymous log file information) to track and analyze User preferences and trends in order to improve the quality and design of the Snikkr Services and to create new features, promotions, functionality, and services.

Snikkr uses cookies and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Snikkr Services; (b) provide custom and personalized content, advertisements, and information; (c) monitor the effectiveness of our marketing campaigns; and (d) monitor aggregate usage metrics.

Snikkr uses a third-party data source to verify that your mobile phone number is on a wireless provider supported by Snikkr. If you have a supported mobile phone number and device, then Snikkr sends a text message to your phone in order to verify your custody of that handset. If your carrier or handset is not supported, then Snikkr stores your mobile phone number and will send a one-time text message to you when the Snikkr Service does become available on your wireless provider or handset.

Snikkr uses your email address or mobile number from time-to-time to send you messages from Snikkr such as privacy or security related notices, notifying you of major Snikkr Services updates, or for other customer service purposes.

Snikkr uses your personally identifiable, registration, profile, and location information to serve and personalize in-service advertisements specifically tailored to you and your interests. However, we do not disclose who you are to the advertiser.

Snikkr does not use your personally identifiable information or location information to send commercial SMS text messages to you without your express consent or unless if you have opted-in to be part of a specific program or feature in accordance with the applicable Snikkr Services consent procedures.

Snikkr discloses some personally identifiable, registration, profile, or location information to subsidiaries, affiliated companies, or other businesses or persons to: (a) provide certain features; (b) serve relevant advertisements in support of the Snikkr Services; and (c) process such information on our behalf. For example, we may disclose information to wireless carrier partners for the purpose of revenue recognition, or we may disclose certain information in order to provide mapping, points-of-interest, local content, or navigation features. We require that these parties agree to process such information in compliance with this Privacy Notice and use appropriate confidentiality and security measures, and we use reasonable efforts to limit their use of such information.

Snikkr discloses aggregate, anonymous log file and usage information in reports to interested third parties to assist those parties in understanding the usage patterns and perfomance results of certain advertisements, content, services, promotions, or features. For example, we may provide aggregate-level reports to an advertising partner for the purpose of showing delivery and performance statistics of a specific advertising campaign.

Snikkr may release personally identifiable, registration, profile, or location information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws or respond to a court order, subpoena, or search warrant.

Snikkr also reserves the right to disclose personally identifiable, registration, profile, or location information that Snikkr believes, in good faith, is appropriate or necessary to: enforce our terms of use; take precautions against liability; protect Users from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against any third-party claims or allegations; assist government enforcement agencies; protect the security or integrity of the Snikkr Services; or protect the rights, property, or personal safety of Snikkr, Users, or others.

Snikkr does not disclose your personally identifiable information or location information connected to your personally identifiable information to other companies for their commercial use without your express consent or unless you have opted-in to be part of a specific program or feature in accordance with the applicable Snikkr Services consent procedures.

You may update, correct, or delete your privacy settings and profile information at any time. To protect your privacy and security, we take reasonable steps to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times.

Snikkr uses commercially reasonable physical, managerial, and technical safeguards. We cannot, however, ensure or warrant the security of any information that Snikkr receives on your behalf to operate the Snikkr Services or that you transmit to Snikkr and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

If Snikkr learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. Snikkr may post a notice on the Snikkr Services if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

Protecting the privacy of young children is especially important. For that reason, Snikkr does not knowingly collect or maintain personally identifiable information on the Snikkr Services from persons under 14 years-of-age, and no part of Snikkr Services is directed to persons under 14. IF YOU ARE UNDER 14 YEARS OF AGE, THEN PLEASE DO NOT USE OR ACCESS THE SNIKKR SERVICES AT ANY TIME OR IN ANY MANNER. If Snikkr learns that personally-identifiable information of persons less than 14-years-of-age has been collected on the Snikkr Services without verifiable parental consent, then Snikkr will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your child under the age of 14 has obtained a Snikkr Services account, then you may alert Snikkr at privacy@snikkr.com and request that Snikkr delete that child's personal information from our systems.

The Snikkr Services are hosted in the United States. If you are using the Snikkr Services from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal data to the United States and by providing your personal data you consent to that transfer.

Advertisements that appear on the Snikkr Services are sometimes delivered (or "served") directly to Users by third-party advertisers or ad network companies. These companies may automatically receive your IP address or other information about your mobile device or personal computer when serving advertisements. These third parties may also download cookies to your computer, or use other technologies such as JavaScript and "web beacons" (also known as "1x1 gifs") to measure the effectiveness of the advertisements served and to personalize advertising content. Doing this allows the advertiser or ad network to recognize your computer or mobile device each time they send you an advertisement in order to measure the effectiveness of the ad and to personalize advertising content. These companies may compile information about the sites or services visited when seeing advertisements and determine which advertisements are clicked. Snikkr does not access or have control of the cookies that may be placed by third-party advertisers or ad networks. Likewise, third party advertisers and ad networks do not have access to your personal information stored with Snikkr unless you choose to share it with them. This Privacy Notice does not cover the use of tracking technologies or personal data by any such third-party advertisers or ad networks.

In the event that Snikkr is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Users as part of such merger, acquisition, sale, or other change of control so that the Snikkr Services can continue operations. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your personal information is treated, transferred, or used.

This Privacy Notice may be revised periodically without further notice to you and this will be reflected by the "last modified" notice below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Notice in effect when we received that personal information. Your continued use of the Snikkr Services constitutes your agreement to this Privacy Notice and any future revisions. If we decide to change our privacy policies, then we will post those changes to this Privacy Notice, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

For revisions to this Privacy Notice that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will make reasonable efforts to notify you and obtain your consent before implementing such revisions with respect to such information. If we make such material changes to this policy, then we will notify you here in this Privacy Notice, by email, or by means of a notice on the Snikkr Services home page.

Snikkr Privacy Notice effective as of February 5, 2010.

If you have questions or concerns regarding this statement, you should first contact our Privacy Manager at privacy@snikkr.com.

PLEASE CONTACT OUR PRIVACY MANAGER AT PRIVACY@SNIKKR.COM OR BY POSTAL MAIL AT SNIKKR, INC., 3014 25TH AVE W, SEATTLE, WA WITH ANY QUESTIONS OR COMMENTS ABOUT THIS PRIVACY NOTICE. WE WILL RESPOND TO YOUR INQUIRY WITHIN 30 DAYS OF ITS RECEIPT.